You generally are not required to actively provide information about yourself when you visit the Services, but we may collect certain information automatically. When you register with our Services, sign up for contests or sweepstakes, participate in surveys, access various content or features, submit comments or content, use a send-to-a-friend feature, post on social media sites (including but not limited to Facebook, Twitter, and Instagram) or directly contact us with questions or feedback, we may ask you for the following types of information: how to contact you; demographic information, like your gender and your age; financial information, like credit card or other payment information; real-time geolocation information (where you are); how you would like for us to contact you; search requests you have made; and additional information as otherwise described to you at the point of collection or pursuant to your consent.
You may choose not to provide this information, but it may limit our ability to provide some of the Services.
We may collect certain information automatically when you visit the Services, including: your Internet Protocol (IP) address, which is the number automatically assigned to your computer whenever you access the Internet and that can sometimes be used to derive your general geographic area; your device type or mobile carrier; other unique identifiers, including mobile device identification numbers and advertising identifiers (e.g., IDFA); your browser type and operating system; sites you visited before and after visiting the Services; pages you view and links you click on within the Services; information collected through cookies, web beacons (Web beacons are small pieces of code placed on Web pages, videos, and in emails that can communicate information about your browser and device to a server. Beacons can be used, among other things, to count the users who visit a Web page or read an email, or to deliver a cookie to the browser of a user viewing a Web page or email.), Local Shared Objects (sometimes called “Flash cookies,” which are similar to cookies in that they are stored on your device and can be used to maintain information about your activities and preferences), and other technologies; information about your interactions with e-mail messages, like the links clicked on and whether the messages were received, opened, or forwarded; and Standard Server Log Information.
Use of Information
We may use information that we collect through the Services for a variety of purposes, including to: provide you with, maintain, or administer the Services, the products, promotions, services, newsletters, and information you request; respond to your correspondence to us; contact you via email and otherwise about your account or contest submission; conduct behavioral analysis to better serve you with offers and content that is of interest to you; perform business analyses, or for other internal purposes to improve the quality of our business, the Services, and other products and services we offer; publish stories, comments, photos, and other information posted in our interactive online features; customize and personalize your use of the Services, including providing you with tailored advertising; and as otherwise described to you at the point of collection or pursuant to your consent.
With your separate consent, we may contact you via email and otherwise about products, services, contests, and events that we think might be of interest to you, and otherwise send you promotional material or special offers on our behalf or on behalf of our marketing partners and/or their respective affiliates and subsidiaries and other third parties.
Sharing of Information
Limited members of the ECHL marketing and IT departments, as well as the third-party vendor that processes fan data on behalf of the ECHL, ECHL.TV, and other associated ECHL products may access and otherwise process personal information in connection with their job responsibilities or contractual obligations.
We may share your information with service providers that perform certain functions or services on our behalf. We may share information with third-parties, like social networking platforms, so that they may send tailored communications on our behalf via their platforms. These companies are authorized to use your personal information only as necessary to provide these services to us.
We may share your information with our subsidiaries and affiliates as they exist from time to time.
With your prior permission, we may share your information with select business partners so that they can provide you with special offers, promotional materials, and other materials that may be of interest to you. If you do not elect to have your information shared, it will not be shared with such third parties. We take measures to help ensure that our partners protect the confidentiality, integrity, and security of any information we share with them. However, we are not responsible for the privacy practices of our business partners. Please read their respective privacy policies for more information.
We may use third-parties to advertise on the Services. These third parties may set their own cookies or similar web technologies to collect information about users’ online activities over time and across different websites. Please read their respective privacy policies for more information. To manage your preferences, you may opt out here: http://preferences-mgr.truste.com/.
If our assets are transferred in any manner, we may transfer your information as part of such transaction.
We may disclose your information to third parties in order to protect the legal rights, safety, and security of the ECHL, our affiliates, subsidiaries, business partners, and the users of our Services, whether or not legally required.
We may share information with third parties when you post information to a user profile or a public area of the Services. If you post to these interactive features, it will be publicly available and you may receive unsolicited messages from other parties. We cannot ensure that parties who have access to such information will respect your privacy. Please exercise caution when using these features.
We may share information with third parties when you consent to such sharing.
We may share aggregate information, like demographics and usage statistics, with third parties.
We may share your geolocation information with service providers that perform certain functions or services on our behalf. These companies are authorized to use precise geolocation information only as necessary to provide these services to us. We also may share your geolocation information with third parties so that they may provide you with geographically relevant advertising. If you wish to stop the further collection of your geolocation information, whether collected through location services, Bluetooth, or microphone access technology, please opt-out using your device settings.
Cookies and Similar Technologies
The Services may use Local Storage Objects (LSOs) to collect and store information. Various browsers may offer their own management tools for removing HTML5 LSOs. To manage Flash LSOs please click here: https://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html.
We may use mobile analytics software to allow us to better understand the functionality of our Services. This software may record information like how often you use an application, the events that occur within the application, aggregated usage, performance data, and from where an application was downloaded.
Links to Other Websites
Data Security and Data Integrity
We have security procedures to help protect your information. When you enter sensitive information (like a credit card number), we, or our third-party vendors, encrypt the transmission of that information using secure socket layer technology (SSL). However, no data transmission or storage can be guaranteed to be 100% secure. While we strive to protect your information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to the Services and cannot be responsible for the theft, destruction, or inadvertent disclosure of your information.
The Services do not knowingly collect, use, or disclose personal information from children under the age of 13. If we are made aware we have collected personal information from a child under 13 years old in a manner that is inconsistent with the Children’s Online Privacy Protection Act (“COPPA”), we will delete this information as soon as possible.
Communications Preferences and Access
You may choose to receive communications from us. You may opt out of receiving commercial emails from us by clicking on the opt-out or “unsubscribe” link included in the commercial e-mails you receive. Please note that opt-out requests may take some time to be effective. Your opt-out request will not apply to messages that you request or that are not commercial in nature.
If your information changes, or if you no longer desire to use the Services, you may request that we update or remove certain information by signing into your account and making the required changes, by emailing our Customer Support at firstname.lastname@example.org, or by contacting us by postal mail at the contact information listed below. We will make reasonable efforts to respond to your request within 30 days.
You may opt-out of location-based services at any time by editing your device settings.
You may opt out of receiving push notifications by turning off push notifications at the device level.
We will retain your information for as long as your account is active or as needed to provide you services. We will also retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Your California Privacy Rights
California Civil Code Section 1798.83 permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to echl@echlcom or write us at CA Privacy Rights, ECHL, 830 Broad Streeet, Ste 3, Shrewsbury, NJ 07702.
Some web browsers may transmit “do-not-track” signals to the websites with which the user communicates. Because there currently is no industry standard concerning what, if anything, websites should do when they receive such signals, we currently do not take action in response to these signals.
Users from the European Union
ECHL Properties, LLC is the data controller for processing of information defined as personal data under applicable data protection law (“Personal Data”) when you use the Services.
We will use the Personal Data collected at an ECHL Event: to produce, exhibit, advertise or otherwise use your image, voice, or likeness in any and all media now or existing in future as part of ECHL’s commercial, advertising, media and marketing activities; and in the case of images or footage captured on CCTV cameras, to ensure the safety of the venues hosting ECHL Events and of individuals attending ECHL Events.
In some instances, you may be required to provide us with Personal Data for processing in order for us to be able to provide you our Services and for you to use all the features of our website.
We use automated decision-making technologies, including profiling, to support our data processing activities. Our automated decision-making capabilities may send triggered messages based on fan data or behavior. These technologies help us provide a better fan experience for you.
Please also note that broadcasters and other third parties that are unconnected to ECHL may be independently filming or photographing you when you attend an ECHL Event. Although we only give permission to a small group of entities to film or photograph ECHL Events, these entities are separate data controllers in respect of your Personal Data and ECHL is not responsible for how those parties use your Personal Data and for what purposes.
You may be entitled, in accordance with applicable law, to object to or request the restriction of processing of your Personal Data, and to request access to, rectification, of (e.g. if your Personal Data changes or is out of date), erasure of and portability of your own Personal Data in certain circumstances. Requests should be submitted by contacting us by email@example.com.
If you are aware of changes or inaccuracies in your information, you should inform us of such changes so that our records may be updated or corrected. You may lodge a complaint with your local supervisory authority if you consider that our processing of your Personal Data infringes applicable law.
830 Broad St., Suite 3
Shrewsbury, NJ 07702